JUDGING


In the 2027 Masters of Marketing In-House Awards program, over 400 jurors will participate in the Main Round of case reviews. Judges include ANA client-side marketing members, agency executives, in-house agency professionals, and leading consultants. The candidates are screened by the ANA and are assigned to judge entries from the categories in which they have expertise. Main round judges evaluate the submissions on four key factors: Challenge & Objectives, Insights & Strategy, Idea & Execution, and Results & Impact.

All judge assignments are reviewed carefully for conflicts of interest. Jurors never review cases in categories where their company has also entered work for award consideration.

Main Round Jury Overview
  • Judging Period: February 19, 2027 - March 5, 2027
  • Location: Online via Judging Portal
Judging Rubric

Every example of marketing mastery has a story behind it. This is your opportunity to share yours--the challenge you set out to solve, the thinking that shaped your approach, how the idea came to life, and the impact it delivered. Judges will consider your Mastery Story in its entirety and score your submission across the following areas:

Challenge & Objectives (15%): Was the marketing or business challenge clearly defined, and were the objectives meaningful, appropriate, and measurable?

Insights & Strategy (25%): Was the strategy grounded in a strong understanding of the audience, customer, brand, market, or business challenge? Did the insight meaningfully shape the approach?

Idea & Execution (25%): Was the idea distinctive and compelling, and was it brought to life effectively and appropriately for the category, audience, and channels selected?

Results & Impact (35%): Did the work achieve its stated objectives and demonstrate meaningful marketing, brand and/or business impact?

(Note: Select specialty categories will have unique scoring rubrics relative to the category focus)

Grand Jury

The ANA will convene an exclusive jury of senior client-side marketer members representing the highest standards of in-house marketing work that drives business results. These leaders will select and choose the work worthy of the GRAND PRIX: Master of In-House Marketing Award.

Winners will be announced during a live Awards Gala at the 2027 ANA Masters of Marketing In-House Agency Conference on April 13, 2027 in Miami Beach, FL.

Interested in Judging?

Complete our online form: 2027 Masters of Marketing In-House Awards Judge Registration Form